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Best Marketing Textbooks

From leading brands and best sellers available on the web.
#1

Winner

Programmat

Springer

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

#2
Marketing

McGraw-Hill Education

Marketing Warfare

#3
Crossing t

HarperCollins

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

#4
High Outpu

Penguin

High Output Management

#5
Marketing:

OXFORD UNIVERSITY PRESS

Marketing: Theory, Evidence, Practice

#6
Marketing:

Pearson

Marketing: Real People, Real Choices, Global Edition

#7
Principles

XanEdu Publishing Inc

Principles of Marketing by OpenStax (Official paperback B&W print version)

#8
Marketing

Pearson

Marketing Metrics

#9
Integrated

Integrated Marketing Communications

#10
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CENGAGE AUSTRALIA

Bundle: Marketing Research + MindTap for Babin/Zikmund's Marketing Research, Printed Access Card for 6 Months