We Use CookiesWe use cookies to enhance the security, performance,
functionality and for analytical and promotional activities. By continuing to browse this site you
are agreeing to our privacy policy
10 Best Soft Insulated Coolers
From leading brands and best sellers available on the web.
Related Products
Recommended lists
Top rated
Insulated Tumblers
Buying Guide for the Best Soft Insulated Coolers
Choosing the right soft-insulated cooler can make your outings, picnics, or trips far more convenient by keeping your food and drinks at the optimal temperature for hours. The process involves understanding what you typically need to transport, how much you need to store, and how easily you want to carry your cooler. By knowing the primary features and considering your habits—like how often you use your cooler, for what kind of activities, and for how many people—you can buy a product that is reliable, comfortable, and well-suited to you.Capacity (Quarts or Liters)Capacity refers to the amount of food and drink a cooler can hold, usually measured in quarts or liters. It's important because it determines how much you can take with you, whether you’re planning a solo lunch or a group picnic. Small coolers, generally under 15 quarts, suit individuals or couples for snacks or a few drinks. Medium coolers, up to 30 quarts, fit the needs of families or a small gathering. Large coolers, over 30 quarts, work for group events or long outings. To pick the right capacity, think about the number of people you usually pack for and how much you typically need to carry.
Insulation PerformanceInsulation performance is about how well the cooler keeps your items cold, and is often rated by how many hours (or in some cases, days) it can maintain a low temperature. This is crucial for food safety and refreshment. Basic coolers may keep things cold for just a few hours, suitable for short trips or daily use. Mid-range options often maintain coolness for an entire day, perfect for full-day picnics or sporting events. Higher-end soft coolers advertise multi-day performance, but this is most useful for camping or extended travel. Consider the typical length of your outings to decide how much insulation you need.
Weight and PortabilityWeight and portability involve how easy the cooler is to carry, especially when loaded. Soft coolers are designed to be lighter and more flexible than hard coolers, but their weight varies based on materials, size, and extra features. Lightweight options are best for short, easy trips or when you expect to carry other gear. Some have padded straps or backpack-style designs for comfort. Heavier, sturdier coolers may offer better insulation but are harder to carry long distances. Think about how far you need to walk and whether you need to be hands-free when picking.
Durability and MaterialsDurability refers to how resistant the cooler is to tears, leaks, and wear from regular use. Softer materials make them flexible and light, but not all are equally tough: nylon and polyester coolers are common, with thicker fabrics offering better durability. High-end versions may feature waterproof or puncture-resistant exteriors. If you will use the cooler outdoors a lot or in rough conditions, look for reinforced seams and rugged fabrics. For infrequent indoor use, lighter models may be perfectly suitable.
Closure Type and Leak ResistanceClosure type affects how easy it is to open, close, and seal the cooler, while also impacting leak resistance. Zippered closures are common and can be very effective at keeping cold air in and preventing leaks, but can sometimes be less convenient to open and close. Some coolers use roll-top or magnetic closures which are faster but may not seal as tightly. If you expect to put ice inside or carry the cooler in a car, choose models that are specifically labeled leak-resistant or waterproof to avoid spills.
External Pockets and OrganizationExternal pockets and organization features make it easier to separate dry snacks, utensils, napkins, and personal items from the main insulated compartment. Some coolers have mesh pockets, zip pouches, or even built-in bottle openers. If you plan to carry more than just food and drinks—such as keys, phones, or picnic tools—consider a model with extra organization. If you only need to transport basic perishables, you can choose a simpler design.